The island is presented in the UK with a clear message of continuing to work for sustainable tourism.
The president of the Consell de Mallorca, Catalina Cladera, heads the delegation from Mallorca that is travelling to one of the most important international fairs in the tourism sector, the World Travel Market in London.
The councillor for Transition, Tourism and Sports, Andreu Serra, and the island’s director of Tourism Promotion, Lucía Escribano, has coordinated the actions that will be carried out to promote the island’s sustainability agenda and the sports tourism programme on offer. In addition to a full agenda of meetings, a networking event aimed at the tourism sector and the media has also been organised.
Mallorca will also be actively present through eleven municipalities: Palma, Calvià, Pollensa, Son Servera, San Lorenzo, Santanyí, Alcudia, Andratx, Manacor, Felanitx and Marratxí. They will all share the Mallorca space, which is located on the Balearic Islands stand.
The island will be presented in the United Kingdom, the second largest outbound market after Germany, with a clear message of continuing to work towards sustainable tourism. The main lines of the Accessible Tourism Plan, which is being developed in coordination with the sector and entities linked to accessibility, will also be presented.
Mallorca is Sport
Under the title Mallorca is Sport, Turisme de Mallorca has organised a networking event for the British professional sector on Tuesday 8 November. So far, thirty representatives from the tourism sector and fifty journalists have confirmed their attendance. The aim is to explain some of the main reasons why our island has established itself as a leading destination for sports products in the Mediterranean.
The practice of sport combined with a tourist stay in Mallorca is one of the most sought-after products among the main markets. It is a particularly depersonalizing modality that generates a type of client with significant added value in terms of the diversity of activities and services requested.
According to the programme, the guests are scheduled to meet at 7 p.m. and three representatives from the sports and tourism sector will present Mallorca’s offer from different perspectives. Firstly, the head of international development for the World Padel Tour, Álvaro Bernabéu de Yeste, will speak about padel, a sport on the rise that generates interesting sporting events with an international profile.
Secondly, the Rafa Nadal Academy, with the intervention of the director of events, Joan Suasi, will present the latest developments at the centre, the events planned and how tennis contributes to the depersonalisation of tourism in Mallorca.
Finally, the director of Tourism of the Calvià Town Hall, Javier Pascuet, will intervene in the session to exemplify everything that sports tourists can find on the island. He will present Calvià as a municipality specially adapted to the needs and preferences of this type of visitor, both in the practice of sports and in the organisation of events with an international profile.