This coming Friday, 25 November, the institutional ceremony will also take place to present awards for the fight against male violence.
The Secretary of State for Equality and against Gender Violence, Ángela Rodríguez, and the Government Delegate against Gender Violence, Victoria Rosell, have appeared before the media to present the Ministry of Equality’s campaign for 25 November, International Day for the Elimination of Violence against Women. They also presented the latest data on gender violence in Spain and the 016 services.
The social awareness campaign addresses, for the first time on 25N, men through the slogan in the form of a question “Who then?”, to question them as the cause of violence against women and, at the same time, as an essential part of putting an end to this violence.
“This is a campaign that sets a precedent in the type of public policy awareness campaigns against gender violence that have been carried out in Spain. We have spent decades in which we have fundamentally sent a message to women, who are necessary, but there was a message floating in the air: What is the role of men in the fight against male chauvinism?”, stressed the Secretary of State for Equality, Ángela Rodríguez.
Aimed at men
The “So Who?” campaign, carried out by the agency Ogilvy Madrid, aims to break the complicity of the gentlemen’s pact, a pact that transcends origins, ideologies, and social or generational characteristics and that always needs the complicity of the group for the perpetuation of privileges. The aim is to appeal to all men who want to take this step forward and get them involved, with this text: “We all know a victim of male violence, but hardly anyone knows an aggressor. If neither you nor I have been, then who? If you are not going to do anything to stop it, then who?
“We firmly believe that without men we will not be able to put an end to machismo and violence against women. For this reason, we wanted to launch this campaign with a fundamental question: “Who then? “The idea is that the subject of this campaign is not the Ministry of Equality, nor feminists, but men talking to men. A society that does not validate male chauvinists”.