Mallorca as a film set, Turisme’s commitment to Fitur 2023

Jan 17, 2023 | Current affairs, Featured, Thursday Daily Bulletin, Tradition

A promotional event, a full schedule of meetings and interviews, as well as participation in forums on technology and tourism, are the keys to the island’s presence at one of Europe’s leading tourism fairs.

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Fitur 2023

Mallorca will once again be present at Fitur with a full programme of activities and actions aimed at further consolidating its position as a leading destination 365 days a year, given its wide variety of products and possibilities.

The island’s delegation is headed by the president of the Consell de Mallorca, Catalina Cladera, accompanied by the councillor for Transition, Tourism and Sports, Andreu Serra; the island’s director of Tourism Promotion, Lucía Escribano; and the island’s director of Transition and Tourism Planning, Joan Gaspar Vallori. The institutional representatives and the technical team are planning, among other actions, to hold a promotional event on the 17th, as well as a full agenda of meetings and interviews with different interlocutors from the tourism sector. They have also confirmed their participation in several analysis and debate forums focusing on tourism intelligence and innovation, organised within the context of the fair.

Mallorca’s agenda at Fitur

Mallorca is travelling to Madrid to showcase all its attributes as an audiovisual stage. On 17 January, from 6.30 p.m. onwards, an “island of cinema” will disembark at the Palacio de la Prensa to share a sample of the many possibilities for the audiovisual sector. Mallorca Soul will be presented, the collection of short films resulting from a call by the Mallorca Tourism Foundation – Mallorca Film Commission to promote and co-produce short fiction films that will help to promote the island as a location. The event has more than 150 people confirmed, all of them prescribers of two particularly complementary industries on the island: audiovisual and tourism.

The opening of the fair on 18 January marks the start of an intense agenda designed to focus on key concepts for the island’s tourism industry: sustainability and tourism intelligence.

Some 40 meetings, encounters and speeches are planned, including some of the main national and international tourism interlocutors, such as FTI, Jet2, Expedia and Last Minute, among others. There will also be meetings to coordinate the 2023 actions with the Spanish Tourism Offices (OTS) of the main issuing markets and those of the most emerging ones, including Frankfurt, Paris, Munich, New York and Zurich. Meetings will also be held with representatives of the UNWTO to coordinate joint actions to be carried out throughout the new year, as well as other meetings with members of entities linked to the Sustainable Tourism Observatory of Mallorca.