Mallorca continues to promote the MICE product

Jul 5, 2023 | Current affairs, Featured, Revista Lloseta, Thursday Daily Bulletin, Tradition

The island has been present at The Meeting Show held in the United Kingdom.

TDB keeps you informed. Follow us on FacebookTwitter and Instagram


Mallorca Turisme continues with its strategy of consolidation of the MICE product with the presence at the fair of the congress and incentive product The Meeting Show, which was held in London on June 29 and 30. In this way, it continues to apply the promotion strategy based on specific products and deseasonalization. It should be noted that congresses and incentives is one of the products that most contribute to boosting the tourism industry outside the high season.

Mallorca Turisme has participated with the Mallorca Convention Bureau in this meeting of professionals of the sector in which they have highlighted, among other aspects, the positioning of the island with respect to events linked to the health and scientific field.

Thus, the British interlocutors were able to learn first-hand about some of the main elements that make Mallorca stand out among other destinations for this product. The island offers an extensive health network, with four public hospitals, one of them a university hospital, and two private hospitals; 46 primary care centers; 15,000 health professionals, some of them of international prestige; several research laboratories or a blood and tissue bank, which make Mallorca’s health resources on a par with any European capital and has established itself as one of the best health destinations on the old continent. In addition, it should be noted that Palma is evaluated and catalogued by the Ethical MedTech Conference Vetting System as a suitable geographical location outside the summer season, ideal for hosting medical events.

Translated with (free version)