Five business networking events across Mallorca have brought together 42 local food producers and 75 potential buyers from the hospitality, restaurant, retail and distribution sectors. The Connecta Local programme concluded in Campos following previous meetings in Andratx, Muro, Cala Millor and Ariany.
The initiative was organised to facilitate direct contact between agricultural producers, food businesses and commercial establishments interested in sourcing products from Mallorca.
It was promoted by the Balearic Islands Government’s Ministry of Agriculture, Fisheries and Natural Environment through its Directorate-General for Agri-Food Quality and Local Products, with Mallorca Rural coordinating the programme.
Final event in Campos attracts 27 producers and 24 buyers
The closing meeting took place at the Can Pere Ignasi municipal centre in Campos, where 27 producers met 24 buyers representing hotels, restaurants, shops and distribution companies.
The event provided an opportunity to discuss available products, purchasing requirements and potential supply arrangements.
Joan Simonet, the Balearic Islands Minister for Agriculture, Fisheries and Natural Environment, attended alongside Joan Llabrés, Director-General for Agri-Food Quality and Local Products.
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Mallorca’s Connecta Local concludes in Campos after bringing together 42 producers and 75 business buyers. Five-minute meetings connect suppliers with businesses
Connecta Local used a structured format in which producers had five minutes to introduce their businesses, explain their products and outline their supply capabilities.
Buyers were able to describe their purchasing needs and identify potential suppliers operating on the island.
Participating businesses represented a range of local food production activities, including cheese, wine, olive oil, fruit, vegetables, poultry products, honey, liqueurs and other Mallorcan specialities.
The meetings also involved agricultural holdings, food processors and businesses producing different types of food and drink.
Five locations across Mallorca
The programme began in Andratx before moving to Muro, Cala Millor and Ariany, with Campos hosting the final session.
Across the five events, participants exchanged information about local product availability, business demand and opportunities to develop commercial relationships.
Mallorca Rural coordinated the meetings in collaboration with the administrations and organisations involved.
Connecta Local forms part of wider measures aimed at improving the marketing and distribution of locally produced food, including promoting sales outlets and developing supply channels.
The objectives include expanding opportunities for Mallorca’s agricultural and livestock producers to sell their products, improving access to commercial customers and supporting the economic viability of local farming activities.