The Balearic Islands were widely represented at Fitur, being one of the most outstanding destinations. The institutional representatives have made clear their involvement with the most representative sector of the Balearic economy with an agenda full of meetings and presentations.

President Armengol announced at the beginning of the fair that the new tourism law for the Balearic Islands will lay the foundations for turning the archipelago into a circular destination and that it will involve significant improvements to the quality of work. As she explained, the new legislation “will help companies in the sector, which are already leaders in competitiveness, to also be leaders in two other areas: social and environmental”. The president indicated that, on the one hand, the law “values the workers in the sector, with measures such as the one that obliges the replacement of all beds with elevating beds”, and on the other hand, it seeks to improve “the relationship between tourism and the resident and the territory that welcomes this tourism”.

Another of the Balearic Islands’ institutions, led by President Cladera, was present on the first day of FITUR in Madrid, where it held a meeting with representatives of United Airlines.

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The Mallorcan delegation present in Madrid has a full agenda throughout the days of the trade fair for professionals. Meetings with around fifty companies and media from the tourism sector have been planned between the 19th and 21st, as well as participation in presentations and different forums.

On this first day, President Cladera stated that “we are confident that by 2022 Mallorca’s tourism recovery will be consolidated. Mallorca’s strategy is to recover, consolidate and advance in all those tourism products other than sun and beach, which we can already work on in winter”, in reference to sports, culture and conference tourism.

“In this economic recovery, Spanish tourism will be key, as was last year’s tourist season,” he said. He also pointed out that consolidating the island’s tourist leadership and the good forecasts as a safe and quality destination must always be carried out under the strategy of sustainability and sustainable tourism.

Throughout today, the opening day of the fair, representatives of Mallorca have held meetings with United Airlines, TUI and Euronews, among other tourism agents. As for the meeting with United Airlines, which this year launches the first direct connection New York-Palma, Cladera explained that Mallorca is already working on promoting tourism on the island in preparation for this opening and is preparing as a destination in the U.S. and Canadian markets.

In the afternoon, Cladera took part in the presentation of the 2022 Spanish Absolute Cycling Championships.

Fitur Techy

In addition, the Minister of Transition, Tourism and Sports, Andreu Serra, participated in the Fitur Techy space in a round table discussion entitled “Biotourism: involving tourists in the conservation and development of the environment”, which was organised by FITUR and the Technical Hotel Institute and in which the director of the OTS of Turespaña in London, Manuel Butler; the mayor of Benidorm, Antonio Pérez; and the Minister of Tourism and Sports of the Council of Menorca, Josep Pastrana, also took part.

The second day of the fair

Today, the 20th, the presentation of the island councils organised by the AETIB, the focus of Mallorca’s agenda will be on the presentation of the progress of the Mallorca Sustainable Tourism Observatory.

Meetings have also been arranged with Jet2, Destinia, Iberia Express, Logitravel, Viajes el Corte Inglés and Last Minute, among others.

In parallel to all these meetings and presentations, Mallorca is holding a programme of meetings with the Spanish Tourism Offices in markets of major importance for our islands, such as New York, London, Oslo, Stockholm, Helsinki, Miami, Los Angeles, Frankfurt, Brussels, Warsaw and Dublin.

The professional agenda will end on Friday with media attention, a meeting with Eurowings and participation in the Annual Assembly of Saborea España.