The island also promoted its MICE tourism offer.

On the second day of FITUR in Madrid, the President of the Consell de Mallorca, Catalina Cladera, together with the Minister of Transition, Tourism and Sports, Andreu Serra, presented the advances of the island’s Sustainable Tourism Observatory (OTS), which will be up and running in March.

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Mallorca’s is the third observatory in Spain, the ninth in Europe and the thirty-first in the world. It will soon provide permanently updated information that will be very useful for defining strategies and making decisions based on real data compared and analysed from different perspectives. For the first time, it will be possible to measure sustainability and demonstrate the progress of the measures taken with contrasted information.

Cladera stated that “Mallorca has long been a leading tourist destination worldwide and now we want to be a benchmark in sustainable tourism” and stressed that with the Observatory “we are launching a key tool to lead the transition towards a more sustainable, resilient, modern and fair tourism model for everyone”.

“Today we are already moving forward on this path that has no turning back, a strategy that we have set for the Council of Mallorca and that runs parallel to the new tourism law of the Balearic Islands and the unique opportunity offered by the European Next Generation funds, which shows that our commitment to sustainability is decisive, consistent and systematic,” added Cladera.

For his part, Minister Serra explained the basic functioning of the Observatory by navigating the digital platform: “there will be a total of 700 indicators that will allow us to carry out strategies based on solid and contrasted information from different perspectives such as social, economic and environmental”.

In his speech, the councillor showed a practical case of how an OTS works, with an analysis of the impact of the different events held in Mallorca during the month of October 2021.

The basis of the OTS is open data, so access to data and reports will be open and accessible to anyone who is interested.

The MICE offer

President Catalina Cladera has previously participated in the presentation of the island councils organised by the Balearic Islands Tourism Strategy Agency (AETIB). Cladera highlighted Mallorca’s MICE offer, which has established itself as a European destination par excellence in this tourism product “thanks to its cosmopolitan and modern offer, based on experience, professionalism, safety, quality infrastructure and excellent accommodation”.

Mallorca’s MICE product is one of the most sought-after in Europe, as it has managed to perfectly combine the island’s territorial and climatic characteristics with an infrastructure that is perfectly prepared to cater to the specific needs of this type of client.

The president of the Consell Insular, Catalina Cladera, stressed that “the national market is our priority, especially nowadays when visitors are reducing the distances they have to travel and the time they have to stay, which favours local tourism”.

The President pointed out that the island has more than 300 facilities specifically prepared for MICE. In addition to these, there are other infrastructures and entities with international recognition for their trajectory and innovation in the tourism sector, such as the Biotechnology and Biomedicine Business Park (ParcBit); the University of the Balearic Islands, which offers Y+D activities; and three combined research schools of recognised prestige in Europe: IMEDEA, IFISIC and INAGEA. The island is also home to the Environmental Technologies Park (TIRME), a world reference in waste management, which promotes circular economy projects and environmental care, helping to reduce the carbon footprint.

A compilation of MICE services

Tourism of the Council of Mallorca has compiled a register of companies specialising in MICE, of which a printed edition has been produced and which can also be consulted at ww.mallorca.es.

This is a very useful tool for accessing the wide network of MICE services in Mallorca, which includes:

37 DMCs or full-service companies;
160 hotels with infrastructures adapted to the specific needs of this type of group;
38 special venues, such as palaces, gardens or stately homes that ensure the success of any event;
24 companies specialising in MICE experiences of all kinds (adventure, cultural, business…);
17 companies providing complementary services (audiovisuals, shows, guests…);
13 convention centres, including the Palacio de Congresos de Palma, located in Palma de Mallorca.