Culture and Sport launches ‘I like it, I pay for it’ anti-piracy campaign

Oct 3, 2023 | Current affairs, Featured, Revista Lloseta, Thursday Daily Bulletin, Tradition

The initiative is aimed at the population between 16 and 30 years old and aims to promote respect for intellectual property rights, especially in the digital environment.

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‘I like it, I pay for it’ anti-piracy campaign

The Ministry of Culture and Sport has launched the campaign against piracy with the slogans ‘I like it, I pay for it’, ‘I’m a fan, I pay for it’ and ‘I want it, I pay for it’, with which it aims to encourage respect for intellectual property rights and promote legal and safe access to artistic, cultural, journalistic and sports content protected by intellectual property.

Aimed at the population between 16 and 30 years of age and with a simple, clear, direct, positive and forceful message, it highlights the breadth of the areas covered by intellectual property, from literature and cinema to video games, underlining its relevance as a fundamental pillar in a wide range of cultural expressions.

The campaign consists of several graphic, sound and audiovisual pieces that will be disseminated through social networks, press, audio and television platforms and advertising media outside university areas during the month of October. The hashtags #MeGustaLoPago, #LoQuieroLoPago and #SoyFanLoPago will be used for their dissemination.

One of the novelties is the inclusion of a direct reference to the world of sports, thus recognizing the need to combat piracy of live sporting events.

In addition, specific mention is made of the press and magazine sector, with the aim of helping to overcome the challenges posed by piracy through instant messaging applications.

The campaign, whose creativity has been developed by the studio ‘Tres Tipos Gráficos’ in collaboration and coordination with the Subdirección General de Propiedad Intelectual de la Dirección General de Industrias Culturales, Propiedad Intelectual y Cooperación del Ministerio de Cultura y Deporte, counts with the collaboration of DAZN, LaLiga and Telefónica Movistar.