The Consorci de Transports de Mallorca (CTM) is launching this week the campaign “Mou-te en línia amb el civism” (Move in line with civility), which aims to promote civic behaviour and coexistence on public transport.
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The Consorci de Transports de Mallorca
More and more users are choosing to use the bus, train and metro of the TIB network for their journeys. The high demand for the service means that many users share the public transport network daily. To ensure a good journey all users must respect the rules and have a good attitude.
The “Mou-te en línia amb el civisme” campaign recalls basic issues of coexistence, such as respecting the driving staff and other passengers, giving up your seat to those who need it most, queuing to get on the bus or listening to music without disturbing others. Users are also asked to take care of the bus, train or metro as if they were their own.
The campaign asks passengers to collaborate with the use of simple messages and graphic images that are disseminated mainly through social networks and on graphic supports within the transport network. It is a dynamic campaign with messages that will be adapted to the different situations that may arise throughout the year.