Turespaña publishes the Summer Trends Reports for the 25 main markets that send tourists to Spain, with data and analyses that anticipate tourism trends.

The Ministry of Industry, through Turespaña, has published the Summer Trends Reports, prepared by the network of tourism councils located in different countries around the world.

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Spain once again positions itself as one of the favourite destinations for international tourism

These are a set of 25 reports with analyses and conclusions on the main economic indicators, political and social factors, the recent evolution of tourism demand and forward-looking indicators for each market that anticipate trends for the summer of 2024. These reports are a very useful tool for the sector to assess the volume of tourism activity in the coming months and to better manage its capacities.

In the opinion of the Minister of Industry and Tourism, Jordi Hereu, the trends for the summer ‘make us optimistic, without being complacent’. ‘After an extraordinary winter season, which is not a low season, we hope to complete a second half of the year that equals or even exceeds that of 2023,’ the minister said.

In general terms, Spain continues to stand out as one of the favourite destinations for tourists for the summer months of 2024 for most of the markets analysed. In addition, and with regard to the main markets included in the report (United Kingdom, Germany, France, Italy and the USA), our country is ahead of its most direct competitors.

In the case of the United Kingdom – our main tourist market – the air capacities programmed for the summer months show growth rates of more than 8% compared to the summer of 2023.

About France, Spain once again confirms itself as the number one holiday destination for the French after their own country. According to the indicators contained in the report prepared by Turespaña for France, the summer season will be very positive in terms of the arrival of tourists of this nationality.

And about Germany, despite the weak economic situation the country is going through, the projections indicate that its nationals will continue to travel in summer and that Spain will be among the preferred countries to spend their holidays.

Spain also continues to have the highest rates of consideration and intention to travel for Italian tourists, another of our country’s key markets. The air capacities between Italy and Spain scheduled for the summer season have experienced an increase of 13.8% compared to last year, offering varied connections with values above those of its competitors, which it also surpasses in flight searches through Skyscanner or Google.

The report points out that in the case of the USA – a long-haul, highly profitable market that in 2023 and so far in 2024 has experienced an extraordinary boom – the seat forecast and the data on direct flight frequencies to our country will experience increases of over 16% for this summer.

Finally, China is showing a progressive recovery in its tourism sector, given the continued increase in air capacity, the rise in visa demand and the solid performance of the market during the first two months of the year, which recorded a 19% increase in the number of travellers to Spain compared to 2019. Expectations for the 2024 summer season for this market indicate a remarkable 49.8% increase in air capacities between Spain and China, marking the most significant growth among competitors.

May arrivals and expenditure forecast
As May is about to begin, the Ministry of Industry and Tourism is bringing forward the forecast for international tourist arrivals and tourist spending, according to the forecasts drawn up by Turespaña.

Everything indicates that May will once again be a month of exceptional performance and that it will follow the path traced by the first months of this year 2024. The forecast indicates that during this month 9.49 million international tourists will arrive in our country, 14% more than in the same month of 2023. Furthermore, concerning spending, the estimate calculates that these tourists will spend almost 12 billion euros this month, which compared to May last year would mean an increase of around 22%.