The Department of Tourism has signed five agreements with the UIB for 1.5 million euros to promote tourism policies in favour of coexistence.
The Consell de Mallorca will incorporate the rigour of scientific studies into its decision-making on tourism. This was announced this Wednesday by the president of the island institution, Llorenç Galmés, accompanied by the councillor for Tourism, José Marcial Rodríguez Díaz, and after holding a meeting with the heads of the FUEIB, the Balearic Islands University-Business Foundation and several university professors.
The aim of the Consell de Mallorca, as Galmés explained, is to integrate scientific rigour into the decision-making process of the Department of Tourism ‘with responsibility as the maximum exponent and within the concept of coexistence that we have been promoting for more than a year’.
Along these lines, the Department of Tourism has set up a series of management commissions with the FUEIB to achieve this incorporation of the university into decision-making. ‘We intend that through the UIB, which is the reflection of today’s society and the shaper of future society, we can promote tourism policies in favour of coexistence’.
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The Consell de Mallorca incorporates scientific rigour into its tourism policy
Specifically, five management commissions have already been signed for an amount of nearly 1.5 million euros. Firstly, two have been signed with the UIB department headed by Professor Bartomeu Alorda (Professor of Electronic Technology), which encompasses actions aimed at creating a large data and analysis platform for all the impacts that the activity may have on the different parts of the island’s territory.
Specifically, the first aims to provide technical and scientific support for the development and evolution of the Mallorca Tourism Intelligence System (SIT) of the Mallorca Sustainable Tourism Observatory to automatically collect, transform, store and analyse data on the island. The second seeks to integrate data from various sensors into the Tourism Intelligence System.
Thirdly, another signed with the audiovisual laboratory of the UIB, led by Professor Juan Montes de Oca, whose mission will be to promote an augmented reality project applied to Mallorca. The aim is to select tourist resources to apply augmented reality and to geolocate them. It will also create its application for mobile technology.
Fourthly, and as a boost to the DTI (Smart Tourist Destinations), a management commission has been signed with the department of Professor Tolo Deyà to manage a municipal economic study to ascertain the economic, social and environmental impacts per municipality.
Finally, another management assignment has been signed with the legal team of the UIB, led by Avelí Blasco and Silvia Feliú, for the development of the regulations derived from the tourism law, in addition to all the legal measures necessary for the development of the department.
The President of the Consell has valued the signing of these agreements with the FUEIB and recalled that ‘we are not going to talk about tourism as it has been understood until now, because we are no longer in the concept of 30 years ago, now the objective is to seek and fight for this coexistence’. ‘From now on we must make the model efficient and we must lead the change of vision, we must promote and defend the search for responsible tourism’.