This tool offers new indicators for assessing the success of the Islands, not only in terms of the volume of visitors arriving but also other parameters.

This was announced at FITUR by President Prohens during the presentation of the Impulsa Foundation’s competitiveness indicators by its director, Professor Antoni Riera.

The President of the Government, Margalida Prohens, announced that the Balearic Islands will be the first region to measure its tourism success based on the World Economic Forum’s Tourism Development Index. She announced FITUR, during the presentation of the Impulsa Foundation’s competitiveness indicators.

The tool, presented by the technical director of the Impulsa Foundation, Professor Antoni Riera, offers new indicators to assess the success of the Islands, not only by volume but by other parameters, which should be those that determine leadership as a tourist destination.

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The Balearic Islands were the first region to measure its tourism success based on the World Economic Forum’s Tourism Development Index

‘It is a question of measuring our tourism success not only in terms of visitor numbers, turnover and economic profitability, but based on tourism development, understood as the translation of success into wellbeing,’ said Prohens.

The President stated that the Government has adopted this tourism development index as a roadmap for moving towards the future and the transformation of the Balearic Islands. ‘The time has come to exercise this leadership once again, to once again be a point of reference, the time to be disruptive and to be a destination at the forefront,’ she remarked.

The Impulsa Foundation is a platform for shared knowledge for strategic decision-making, both by the administrations and the private sector, for the promotion and competitiveness of the Balearic Islands. A regional think tank that has the support of public institutions, led by the Government, and with the support of its patrons, the main companies of the Islands, which represent no less than 18% of the gross domestic product of the Balearic Islands.