She met with the Mallorcan wineries exhibiting their wines at the international show and highlighted the 5.6% increase in exports of the island’s quality wines in 2024 compared to the previous year
The Councilor for Economic Promotion and Local Development, Pilar Amate, visited this Monday the stand of the Consell de Mallorca at the German fair ProWein, which hosts the participation of ten wineries of the island, to emphasize its support for the wine sector of the island.
Pilar Amate was accompanied by the island’s director of Economic Promotion and Product of Mallorca, Álvaro Roca, on her tour of the prestigious international wine fair being held in the German city of Düsseldorf.
The Councilor for Economic Promotion has highlighted “the importance of Mallorcan wineries being able to strengthen their commercial relations in the foreign market, presenting at the fair more than 60 references of a wine of exceptional quality”, which stand out, especially, said Amate, “for the differentiation of coming from a geographical area that gives them unique characteristics”.
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Minister Pilar Amate visits the ProWein fair in Düsseldorf to reinforce support for the Mallorcan wine sector
The institutional presence in this edition 2025, which is organized in collaboration with the Chamber of Commerce, “has allowed our wineries to publicize the excellent range of wines that our island can offer to the foreign market, a product of the land closely linked to our culture, tradition and gastronomy,” said Amate.
More than 60 references of IGP and DO of the island
The Councilor Pilar Amate has met with producers and companies present at the stand promoted by the Consell de Mallorca, showing the international market their wines with protected designations of origin and geographical indications, which guarantee the origin of the product and highlight its quality.
Specifically, 8 of the IGP Vi de la Terra share the exhibition space: Mesquida Mora, Castell Miquel, Bodega Son Prim, Bodega 7103, Tianna Negre, Oliver Moragues, Macia Batle and Son Juliana; as well as two wineries of the DO Binissalem, Biniagual and José Luis Ferrer (Franja Roja).
Schedule of visits and meetings
After meeting with the companies at the Consell de Mallorca stand, they visited the rest of the Mallorcan companies participating in the event: Can Axartell and Binigrau; they visited the DO Pla i Llevant stand, where the wineries of Miquel Gelabert and Miquel Oliver are present. They also visited the spirits pavilion, where they were received by the CEO of the Túnel Group, Jordi Carré, from the Antonio Nadal distillery.
Amate’s presence at the specialized fair has served to hold a meeting at the stand of Mallorca with the Spanish Ambassador to Germany, Pascual Navarro; with the economic counsellor of the Embassy of Spain in Germany, Manuel Ledesma, and the Consul General of Spain in Düsseldorf, Juan Sunyè Mendía, which has served to strengthen bilateral ties with the German country.
Data on wine production and exports in Mallorca
Mallorca has a total of 104 wineries with quality and origin labels: IGP Vi de la Terra (80 wineries), DO Pla i LLevant (12 wineries) and DO Binissalem (12 certified wineries).
In 2024, the commercialization of quality wines produced in Mallorca by the DOs and IGPs increased by 2.5% more than in the previous year, reaching 46,238 hectoliters sold.
As for exports, it is worth noting the 5.6% increase compared to 2023. The German market accounts for 63.5% of the market, followed by Switzerland, with 11.5% of sales, Denmark, with 6.5%, while the other countries receiving Mallorcan wine accounted for 18.7% of sales.