The event will take place at the Auditorium of Palma, and prior registration is required to attend
The Ministry of Families and Social Affairs, through the Directorate General for Children, Youth, Families, Equality and Diversity, has organized a conference and workshop on work-life balance and shared responsibility to mark the International Day of Families. The event will feature an inspiring talk by Laura Baena, founder of the Malasmadres Club, titled “I’m a Bad Mother, So What?” in which she will share her journey of sacrifice and advocacy for a more just and sustainable society. The session will include interactive activities and games to raise awareness of the mental load and the lack of shared responsibilities, which predominantly affect women.
Malasmadres
The event will take place on Thursday, May 15 at 6:30 PM in the Sala Mozart at the Auditorium of Palma, and prior registration is mandatory via the following link:
🔗 https://tn.caib.es/Inscripcio-Malasmadres-Diadelesfamilies
Laura Baena will speak about how, after becoming a mother, she encountered a reality that was far from what she had expected, facing barriers that forced her to give up her career ambitions. Her talk will focus on the struggle for gender equality and aims to inspire women who refuse to give up their dreams, as well as men who believe in building a more equitable society.
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The conference will be followed by a workshop titled “Shared Responsibility Is Everyone’s Business”, led by Maite Egoscozabal, a sociologist from the association Yo no renuncio (“I’m Not Giving Up”). The session will focus on the distribution of domestic and family tasks and promote awareness about the importance of shared responsibility, featuring a variety of group dynamics.
Laura Baena is the founder of the Malasmadres Club, mother of three daughters, advertising creative, and a natural communicator. Since founding the club in 2014, she has built a community of over one million followers, aiming to demystify motherhood and break the myth of the perfect mother. She fights for a new social model of motherhood, one in which women don’t have to choose between their professional careers and raising their children.
The Yo no renuncio association advocates for work-life balance measures, conducts sociological research, offers workshops and services to businesses, and runs the Yellow Helpline for Work-Life Balance, which provides free legal advice.
Among other recognitions, Laura Baena was named one of the TOP 100 Women Leaders in Spain in 2016, 2018, and 2019, becoming an honorary TOP 100 at just 38 years old. In 2021, she received an Honourable Mention from the Clara Campoamor Award by the Madrid City Council and the Meridiana Award from the Andalusian Government.
International Day of Families
The Malasmadres event is part of a broader program organised by the Ministry of Families and Social Affairs to celebrate the International Day of Families, held each year on May 15. Through these events, the ministry reaffirms its commitment to promoting family well-being and social cohesion.
Following the Malasmadres session, other activities include:
- “Seniors in the Street” on May 16 at Passeig de s’Alamera in Santa Eulària, involving residents from the Can Blai and Sa Serra care homes, their families, and local community members.
- Family Fun Day on Sunday, May 18 at Sa Feixina (Palma), with special programming for children.
- A technical conference titled “Strengthening Family Support” aimed at social services professionals, to be held on May 23 at Casa Esment (Palma).