The Tourism Department of the Consell de Mallorca, led by Minister José Marcial Rodríguez Díaz, continued on Monday its series of meetings with technology companies, initiated in April, with the goal of positioning the island as a smart tourist destination.

In this regard, Rodríguez convened a meeting at La Misericordia with representatives from leading local, national, and international tech firms to present the project Mallorcapid: Intelligent, Integrated and Interoperable Platform for the Tourist Destination of Mallorca. The initiative aims to enhance tourism management on the island and gather first-hand insights into technological solutions that could be applied to Mallorca.

The meeting brought together more than 45 participants, both in person and virtually, and comes a few months after the Consell de Mallorca secured a €4.88 million grant from the Ministry of Industry and Tourism, through Segittur (the State-owned Company for the Management of Innovation and Tourism Technologies), as part of Spain’s Recovery, Transformation and Resilience Plan.

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Mallorca Council Calls on Tech Companies to Promote the Island as a Smart Tourist Destination

Among the participants—attending either in person or online—were representatives of industry associations and companies such as GSBIT, Clusterteib, Fundació BIT, Telefónica, Vodafone, InAtlas, Innovasur, Todoesdata, and Trifork, among others.

The ultimate goal of this series of consultations is to seek solutions that will enable the creation of a comprehensive Smart Destination Platform (PID). This platform will consolidate all tourism-related data held by the Consell de Mallorca, facilitating and promoting improved tourism management on the island.

The platform will allow for better planning and tourism management by integrating and analysing data from various sources. According to Minister Rodríguez Díaz, “this is a highly significant project for Mallorca, which will also allow us to assess the impact of tourist events, enhance digital interaction between public administrations, visitors and residents, and develop intelligence tools that improve our understanding of tourism.”