04/08/2025. The city of Inca hosted a roundtable discussion on design and business creativity as part of the XIII IncaBusiness Conference Series. Under the title “From the Spoon to the City”, the event was organised and curated by 110 Mallorca, a platform dedicated to connecting the local creative community across various design disciplines.
The session aimed to foster an enriching debate on the challenges and opportunities of running a creative business in Mallorca, raising awareness and highlighting the crucial role that design plays in the island’s economy and identity.
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“From the Spoon to the City”: Design as a Tool for Change and Community, Debated in Inca
The panel featured leading figures from Mallorca’s creative scene, including the branding agency Positive, ceramicist Roberto Paparcone, fashion designer Cecilia Sörensen, architects from Isla and the furniture brand Resmes, Marc Nicolau from the commercial sector, communicator and editor Blaire Dessent, and tourism entrepreneur Wim Lochtenberg.
Key issues discussed included the difficulty of accessing materials and production spaces, the lack of efficient communication and distribution channels, and administrative hurdles that often hinder creative projects on the island. The panel also emphasised the fundamental role of community as a driving force for collaboration, cross-pollination, and collective growth.
In this regard, Roberto Paparcone remarked:
“For a period, the ‘Made in Mallorca’ project, promoted by the regional government, was carried out. The brand could have had a long trajectory, but it lacked the necessary continuity to become established. We need serious, long-term projects.”
Meanwhile, Cecilia Sörensen noted:
“In my case, my entire brand process takes place on the island. In this sense, it is very difficult to find suppliers at competitive costs, without production limitations, and of adequate quality for the design. If we choose to outsource production to the mainland, transport costs raise the final price of the garments.”
Participants also agreed on Inca’s potential as a future creative hub, thanks to the availability of old factories suitable for reconversion and the presence of institutions such as Camper and ADEMA. At the same time, they highlighted the lack of information and mechanisms to access these spaces.
Another key reflection was the need to create platforms to showcase local creators, going beyond social media and fostering real connections with audiences and the market. Suggestions included permanent exhibition spaces, podcasts, or digital media platforms that highlight Mallorca’s authentic and talented creations.
The event concluded with a collective call to foster an ecosystem where government, hospitality, and creative businesses work together to generate sustainable value rooted in the territory, with international projection. It was an emphatic recognition that culture is also built through design, architecture, fashion, and craftsmanship.
Through events like this, Inca reaffirms its commitment to innovation, culture, and local development, consolidating itself as a meeting point for creativity and talent in Mallorca.