The Responsible Tourism Foundation of Mallorca has played an active role in the European project I-STARS, an initiative designed to promote more sustainable tourism across island territories. Launched in 2023 and developed with six European partners, the programme has provided financial support and training to 125 small and medium-sized tourism companies, including 17 in Mallorca, each receiving grants of up to €5,600 to adopt greener and more resilient business practices.

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Mallorca’s Responsible Tourism Foundation takes part in a European initiative that has supported 17 local SMEs with sustainability funding

The project, largely co-funded by the European Union with a total budget of €1.25 million, held its closing event this Friday at the Mallorca Chamber of Commerce. The day featured a full programme of talks and round-table discussions under the theme “Building a resilient and thriving tourism industry”, highlighting sustainable solutions within island tourism ecosystems.

The island’s Tourism Minister, José Marcial Rodríguez, delivered the closing remarks, emphasising the importance of initiatives like I-STARS to protect and regenerate the natural and cultural values that make Mallorca an exceptional place to live and visit. He stressed that private-sector collaboration is essential to advance towards a more responsible tourism model.

Rodríguez noted that the main goal of I-STARS is to strengthen and future-proof the tourism ecosystem, pointing out that the programme has provided direct support to SMEs located on islands across five countries: Spain, Cyprus, Greece, Ireland and Italy.