The retail sector in the Balearic Islands showed solid progress in the first part of the year, posting a 4.6% increase in turnover—growth that places the region ahead of the national average. The figures confirm a strong commercial performance throughout 2025.

Both local consumption and visitor spending contributed to this momentum. Between July and September, tourist expenditure on shopping rose by almost 9%, bringing the cumulative total for the year close to €2 billion. Tourism, therefore, remains a key driver of activity within the islands’ retail sector.

During the presentation of the report, government representatives highlighted that business sentiment is more positive than it was a year earlier, even if expectations remain cautious. They also emphasised the notable expansion of employment: the retail sector reached 53,830 workers in October, the highest figure ever recorded for that month. This stands in contrast to the rest of Spain, where employment growth has been minimal.

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Retail Sales in the Balearic Islands Rise 4.6% as Tourist Spending Nears €2 Billion

A breakdown by island reveals strong performance in Mallorca, Menorca and Formentera, while Ibiza experienced a decline in the number of registered workers, returning to levels similar to those before the pandemic. Authorities noted the need to monitor the coming months to determine whether this decline becomes a trend.

The report also reviews the development of online sales among retail companies with ten or more employees. Around 39% of these businesses made sales through digital channels, generating €580 million—roughly 8% of their total turnover. Although the proportion of firms operating online remains below the national figure, the economic value of online sales continues to stand out, despite a small drop compared with 2023.

Overall, electronic sales increased their share within the retail sector, though the islands remain below the Spanish average.