The Consell de Mallorca took part this week in Spain Talks: Caring for the Future, an international forum held in Paris at the OECD headquarters, Château de la Muette. The event, organised by Turespaña through its Paris Office, brought together global experts to discuss the challenges facing the tourism industry and promote a more sustainable and socially responsible model that balances economic growth, environmental protection and community wellbeing.

Mallorca’s contribution to the international discussion

Marco Taboas, the Island Director of Tourism for Demand and Hospitality, participated in the round table “Technologies for Efficient Destination and Tourism Structure Management.” In his speech, he presented Mallorca’s tourism strategy, which focuses on digitalisation, efficient destination management and policies designed to encourage harmony between residents and visitors. He also stressed the importance of collaboration among public administrations, private companies and international organisations to develop shared solutions.

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The Consell de Mallorca highlights its model of responsible tourism at an international forum in Paris

The session was moderated by Julia Luczak-Rougeaux and featured contributions from Daniel Caro (Chief Data Officer, Public Company for Tourism and Sports of Andalusia), Agathe Joly (Head of Customer Success at Affluences) and Hélène Gebel (Institutional Relations and Ethics Lead at Sopra Steria).

The event also included a panel on tourism as a driver of innovation in response to climate challenges, with representatives from Gran Canaria, Luniwave, Microsoft and Atout France.

Both sessions fostered an in-depth reflection on digital transformation, ecological transition and the crucial role of destinations in shaping responsible tourism for the future.