On 4 December at 7:30 p.m., the Teatre Principal in Inca will host the opening of the 14th edition of the IncaBusiness Cycle, which this year features the participation of the design studio Relajaelcoco. The Madrid-based team will deliver a talk titled “Designing to Grow a Business”, focusing on strategic and dynamic design as a driver for creating impactful visual identities and solutions for purpose-driven brands.

Relajaelcoco, founded 17 years ago by Pablo Galeano and Francesco Fruno, has reshaped the graphic design landscape through its philosophy of turning creativity into a business tool. With clients such as BBVA, Adobe and the Thyssen Museum, the studio has established itself as a benchmark in branding, editorial design and bold digital products. Their presentation will explore design as a key element for business transformation, highlighting how brands can stand out in increasingly competitive markets and create meaningful connections with audiences through daring visual solutions and creative thinking. The event is aimed at entrepreneurs, established businesses and marketing professionals.

TDB keeps you informed. Follow us on: Facebook, Twitter and Instagram

The 14th IncaBusiness Cycle brings the strategic design approach of Relajaelcoco to Mallorca

The IncaBusiness Cycle opens a new edition dedicated to promoting talent, creativity and innovation within the business world. Since its inception, it has become a key meeting point that fosters critical thinking and the transformative power of ideas. This year’s programme is made possible thanks to its inclusion in the 2023 Tourism Sustainability Plan in Destinations, part of the Recovery, Transformation and Resilience Plan funded by the European Union’s Next Generation EU funds.

IncaBusiness is a programme led by the Inca Town Council, offering conferences and workshops to bring people closer to the realities of today’s business world and to share emerging trends in areas such as entrepreneurship, marketing and economic strategy.