The Balearic Islands have launched a new institutional campaign aimed at preventing addictions among children and teenagers, focusing particularly on the risks associated with vaping products and energy drinks, as well as their potential role as a gateway to other addictive behaviours.

The initiative was presented at a press conference by the Minister of Health, Manuela García; the Minister of Families, Social Welfare and Dependency Care, Sandra Fernández; and the director of the Balearic Office for Childhood and Adolescence (OBIA), Esther Balaguer. The campaign carries the slogan “Molt prest podria ser massa tard” (“Very soon could already be too late”), emphasising the need for early intervention, as these substances are increasingly consumed at younger ages and are often perceived as harmless.

Campaign materials warn that vaping devices contain substances found in solvents, detergents and insecticides, in addition to nicotine and other addictive compounds. They also highlight the risk of serious respiratory issues such as EVALI, a vaping-associated lung injury that can progress rapidly and may be life-threatening. Regarding energy drinks, the campaign warns of impacts on cardiovascular health, sleep patterns and concentration, as well as the heightened danger when combined with alcohol.

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Balearic Islands Launch a Campaign to Prevent Addictions Among Children and Teenagers

Balaguer stressed that children and adolescents are in a particularly vulnerable stage of development, making early consumption especially harmful. Minister Manuela García noted that prevention is crucial for avoiding long-term physical and mental health consequences, especially when these habits begin very early. Sandra Fernández added that it was essential to implement a targeted initiative to clearly explain the real risks of these products and prevent behaviours that could lead to serious problems if not addressed in time.

The campaign will be disseminated through audiovisual and graphic materials, along with informational content for young people, families and professionals, aiming to promote early detection and informed decision-making from a young age.