The Balearic Islands are consolidating a tourism model focused on value growth rather than volume, showing a more favourable performance than other major tourist regions in Spain. This is highlighted in the report Tourism Economic Outlook 2025 and Prospects 2026, presented in Madrid during FITUR by the First Vice-President and Minister for Economy, Finance and Innovation, Antoni Costa, together with the Director General for Economy and Statistics, Catalina Barceló.

The report confirms that tourism expenditure has reached record levels and is expected to continue rising. In 2025, total tourist spending increased by almost 5%, exceeding €23 billion, while forecasts for 2026 point to further growth, approaching €25 billion, reinforcing the Balearic Islands’ position as a high-value destination.

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The Balearic Islands strengthen value-driven tourism growth with a more positive outlook than other regions

One of the most significant findings is that growth is particularly strong during the low season, with an increase of over 10%, compared to more moderate growth during peak months. This trend highlights the ongoing desaisonalisation of tourism, a key strategic objective for the destination.

Average daily tourist spending continues to rise, reaching around €197 in 2025 and expected to exceed €200 per day in 2026, driven mainly by international visitors. Foreign tourists rank among the highest spenders nationwide, strengthening the islands’ profile as a premium tourism destination.

While visitor numbers continue to grow, the pace is more moderate and balanced than in other coastal regions. At the same time, average length of stay shows a slight downward trend, in line with patterns observed across most national and European destinations.

Tourism’s strong performance is also reflected in the labour market, with employment linked to the sector reaching new historic highs, surpassing 219,000 registered workers and accounting for more than 34% of total employment in the archipelago.

Looking ahead, economic authorities stress that future challenges lie in boosting tourism innovation, advancing towards economic, social and environmental sustainability, and consolidating a long-term model based on quality, value creation and competitiveness.