The Ministerio de Agricultura, Pesca y Alimentación has announced the launch of a new international campaign aimed at enhancing the presence of Spanish food products in high-potential markets such as India, Mercosur, and Indonesia. The initiative forms part of a broader strategy to expand export opportunities and reinforce the resilience of Spain’s agri-food sector amid an increasingly complex geopolitical environment.
The announcement was made during the opening of the sixth edition of Barcelona Wine Week, held at Fira de Barcelona’s Montjuïc venue. On this occasion, the Minister of Agriculture highlighted the importance of rules-based international trade as a source of certainty for producers and exporters, emphasising the strategic value of trade agreements promoted by the Unión Europea with fast-growing economies.
TDB keeps you informed. Follow us on: Facebook, Twitter and Instagram
Agriculture launches a campaign to strengthen the global positioning of Spanish food products
According to the minister, the wine sector stands out as one of the main beneficiaries of these agreements, given demographic growth and the expansion of the middle class in target markets. Spain boasts the largest vineyard area in the world, exceeding 900,000 hectares, and ranks second globally in production volume, with wine exports valued at more than €2.9 billion annually. The country is also home to 149 protected designations of origin and geographical indications, bringing together over 125,000 winegrowers and around 4,700 wineries.
The forthcoming campaign will be implemented under the Spain Food Nation strategy, in cooperation with ICEX, and will focus on promoting the quality, innovation, and added value of Spanish food products abroad. At the same time, the ministry is working on the national application of the new wine legislative package, designed to enhance sector competitiveness through greater regulatory flexibility, support for climate adaptation, the recognition of new wine categories, and improved promotional instruments.