The corporate identity of Fundació Bit, ParcBit, and the CentresBit in Ibiza and Menorca has been updated to provide the Balearic Islands’ innovation ecosystem with a more modern, coherent and aligned visual identity. The initiative strengthens coexistence among the various brands and sub-brands under a unified communication framework.

This renewal fulfils one of the key objectives of the ParcBit Business and Talent Attraction and Retention Plan, recently presented by President Marga Prohens. Specifically, it advances the strategic goal of positioning and modernising the ParcBit brand as a cornerstone for enhancing its appeal and credibility within the business and innovation ecosystem.

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The Balearic Islands update the corporate identity of Fundació Bit, ParcBit and the CentresBit in Ibiza and Menorca

The process involved an initial analysis of brand positioning and market perception across the Balearic Islands, leading to the definition of a clear brand personality and a consistent communication tone. Based on this groundwork, the visual identity has been updated in line with current design trends, improving coherence among the different associated brands and ensuring alignment with the institutional corporate image. The rollout of the new graphic identity is already underway.

In Menorca, this update marks the completion of Action 1.1 of the CentreBit Menorca Boost Plan, which was presented in April last year. The plan includes a total investment of €5.8 million and was developed following a consultation process with local businesses.

The renewal of the brand identity and digital platforms linked to Fundació Bit and the CentresBit aims to reinforce the leadership of ParcBit and its territorial centres as key references within the Balearic Islands’ business and innovation ecosystem.