The Institute of Cultural Industries of the Balearic Islands (ICIB), in partnership with Calvià City Council, is launching the first AI & Film Conference, a forward-thinking event focused on the integration of artificial intelligence into audiovisual production. Funded through sustainable tourism initiatives, the event will take place on March 30 at the Melià Calvià Beach Hotel in Magaluf.

The conference program is structured to provide a comprehensive overview of how AI is reshaping the film industry, combining expert-led presentations with practical case studies. Attendees will gain insight into emerging workflows, tools, and methodologies that are redefining creative processes across the audiovisual sector.

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ICIB hosts a pioneering event on AI & Film

Key sessions will explore the use of AI throughout different stages of film production, highlighting both its potential advantages and the challenges associated with its implementation. Real-world projects will be presented, including an experimental short film, a feature film produced in Mallorca, and an academic research initiative focused on hybrid cinematic formats.

In addition to its educational content, the event aims to strengthen professional networks by bringing together industry practitioners, researchers, and creatives from different regions. A dedicated networking session will encourage collaboration and knowledge exchange within the audiovisual community.

The conference is free to attend, subject to capacity, and will also be available via live streaming for remote participants, ensuring broader accessibility beyond the island.

Through this initiative, ICIB reinforces its commitment to fostering innovation and digital transformation within the Balearic audiovisual sector, positioning itself as a key driver of technological advancement and creative development.