The Ministry of Equality has launched through its social networks the campaign “Charo”, created by Ogilvy Madrid and framed within the Plan Corresponsables.

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The campaign, in a humorous tone, aims to raise awareness of the need for co-responsible holidays, inviting reflection and highlighting what it means for many women to be in charge of Christmas preparations. The campaign is also a tribute to all the mothers and grandmothers who make the festive season possible every year. “This Christmas, let’s not leave everything to them. Apart from being happy, let them also be co-responsible. Happy holidays”, close the spot.

The Plan Corresponsables is a new public policy being promoted by the Ministry of Equality with the Autonomous Regions and autonomous cities, to create and consolidate a public system of co-responsible care, thus favouring the reconciliation of family and work, while at the same time promoting job creation.

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Charo” campaign spot