Menorca promotes itself at the ILTM Cannes luxury travel show

Dec 16, 2023 | Current affairs, Featured, Revista Lloseta, Thursday Daily Bulletin, Tradition


The Fundació Foment del Turisme de Menorca (FFTM) holds more than 40 business meetings at the world’s leading luxury travel trade fair.

The Fundación Fomento del Turismo (FFMT) took part in ILTM Cannes, the world’s leading luxury travel events show. The event celebrated its 22nd edition last week.

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Menorca

In total, there were four days of high-quality pre-scheduled appointments, educational sessions and networking. Specifically, Menorca participated in the 2023 edition with a working table at the Turespaña stand. With a total of 44 meetings, the Fundación Fomento del Turismo has made contact with luxury agencies, wedding planners, destination specialists and tailor-made travel designers in the luxury segment.

Throughout ILTM Cannes, professionals from the United States, the United Kingdom, France, Belgium, the Netherlands, Denmark, Italy, Brazil, Argentina, Chile and China were interested in Menorca. Either because they already have requests from clients interested in our island, or because they are going to include Menorca in their new catalogues for 2024.

Cannes, the flagship of the ILTM shows, is the year-end trade fair attended by the most prominent members of the luxury travel industry. The most influential names in the industry visit the French city during the week

The information most requested by tourism professionals about Menorca is the wide range of high-end accommodation on the island, and above all, the experiences of the different products they can offer their clients: gastronomy, culture, nature or Starlight destination, which position Menorca as one of the destinations to be taken into account in the luxury sector.