During the 23/24 school year, guided visits have been organised to local shops in the municipalities of Algaida, Binissalem, Esporles, Inca, Lloret, Muro, Sa Pobla, San Juan and Santa Margalida.
The Comerç i Escola programme of the Institute for Business Innovation of the Balearic Islands (IDI) has enabled a total of 1,041 primary school pupils from 21 schools to become familiar with the commercial fabric of their municipality this school year. The aim of this programme run by the IDI, which is part of the Department of Enterprise, Employment and Energy, is for pupils to learn about the most significant characteristics of local shops, to value the diversity of local shops and the variety of products and services they offer, so that they can become future consumers.
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The IDI’s Comerç i Escola programme
This academic year 2023-2024, with the collaboration of the town councils, guided visits have been organised to local shops in the municipalities of Algaida, Binissalem, Esporles, Inca, Lloret, Muro, Sa Pobla, San Juan and Santa Margalida.
More than a thousand primary school pupils learn about the commercial fabric of their municipality through the IDI’s Comerç i Escola programme.
During the 23/24 school year, guided visits have been organised to local shops in the municipalities of Algaida, Binissalem, Esporles, Inca, Lloret, Muro, Sa Pobla, San Juan and Santa Margalida.
The Comerç i Escola programme of the Institute for Business Innovation of the Balearic Islands (IDI) has enabled a total of 1,041 primary school pupils from 21 schools to become familiar with the commercial fabric of their municipality this school year. The aim of this programme run by the IDI, which is part of the Department of Enterprise, Employment and Energy, is for pupils to learn about the most significant characteristics of local shops, to value the diversity of local shops and the variety of products and services they offer, so that they can become future consumers.
This academic year 2023-2024, with the collaboration of the town councils, guided visits have been organised to local shops in the municipalities of Algaida, Binissalem, Esporles, Inca, Lloret, Muro, Sa Pobla, San Juan and Santa Margalida.
Comerç i Escola presents an educational proposal based on several coordinated actions. Firstly, there is a guided tour of the town’s shops, during which the pupils also learn about the different trades carried out by the traders. The tour includes not only traditional businesses but also the most innovative shops in the town.
Moreover, the pupils in the classroom have educational material prepared by the IDI that allows the children to work with the different types of shops, always relating them to those in their locality, as well as making them aware of the importance of knowing the range of possibilities offered by local commerce.
The Comerç i Escola proposal is open-ended, as it is up to the teachers and the municipality to manage the material and define the activities according to the characteristics of the locality. These actions can also be complemented with other proposals such as drawing competitions, talks in the classrooms by shopkeepers, or the promotion of fair and responsible trade.
Primary school pupils from different schools have visited various types of shops such as butchers, bakeries and pastry shops, haberdasheries, food shops, hardware stores, printing shops, etc.
In total, since the Comerç i Escola programme was launched in the 2017-2018 school year, material has been distributed to 8,220 pupils in 148 schools in 34 municipalities in Mallorca, Menorca and Ibiza.