The new president of the Balearic hotel chains association, Miquel Miralles, meets with Mallorca’s Island Council to review the peak tourist season, industry prospects and the challenges facing the tourism sector.
The need to strengthen inspections of illegal tourist accommodation and adopt a more evidence-based approach to tourism planning was among the main topics discussed during a meeting between the Consell de Mallorca (Mallorca Island Council) and the Balearic Hotel Chains Association (ACH) on 27 October 2026.
The meeting was attended by Island Council President Llorenç Galmés and Tourism Councillor Guillem Ginard, who welcomed representatives of the association’s newly appointed board.
The organisation is now led by Miquel Miralles, CEO of THB Hoteles, who has been elected its 15th president.
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Miralles emphasised the importance of addressing tourism-related issues through a less polarised debate based on reliable data, planning and technical solutions.
The association’s president highlighted the economic significance of tourism, particularly its contribution to employment, investment, economic activity and development.
Another key issue was competition from tourism businesses operating outside the legal framework. Miralles called for closer cooperation between public administrations, stronger inspection procedures and more effective enforcement measures.
These demands reflect the association’s position in favour of regulated hotel operations and the proper application of existing supervisory mechanisms.
Tourism season review and coexistence with residents
The meeting also provided an opportunity for hotel chain representatives to share their assessment of the peak tourist season, discuss business expectations and outline the priorities of the association’s new leadership.
The Mallorca Island Council raised issues concerning coexistence between residents and visitors, environmental protection and the quality of life of the island’s population.
Galmés stated that these considerations should form part of tourism policies, emphasising the importance of taking into account both local residents and the experiences of people visiting Mallorca.
Other subjects included tourism diversification and reducing seasonal dependence. Heritage, gastronomy, culture, landscapes and local traditions were identified as elements of Mallorca’s tourism offer beyond its traditional sun-and-beach attractions.
The discussions also addressed the continuation of dialogue between the hotel industry and the island administration on the future development of tourism and its compatibility with the needs of Mallorca’s residents.