The town of Inca, Mallorca, has unveiled the official poster for Dijous Bo 2026, created by graphic designer and illustrator Rubén-Dario Garcia-Pujals. His artwork was selected from approximately ten entries submitted to the annual public competition organised by Inca Town Council. The announcement was made on 27 October 2026, with the winning designer receiving a prize of €700.
The poster brings together visual references to Inca’s history, rural traditions and local identity. Agricultural heritage is represented through a traditional woven basket filled with soil, a farmer’s hat, a horseshoe and a sobrassada, the traditional Mallorcan sausage.
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Inca unveils winning poster for Dijous Bo 2026, designed by Rubén-Dario Garcia-Pujals. Visitors and community participation at the centre of the artwork
The design goes beyond traditional symbols by placing particular emphasis on the people who attend Dijous Bo each year.
Expressive graphic strokes represent the thousands of visitors who gather in Inca’s streets for the annual event. The composition also includes textures reminiscent of handcrafted materials and embroidery, creating a visual connection with local craftsmanship.
Garcia-Pujals expresses the central idea of the design through the original Catalan slogan: “Perquè aquest dijous és Dijous quan TU el fas Bo!” — highlighting the role of participants in making the celebration what it is.
The designer behind the winning poster
Rubén-Dario Garcia-Pujals is a graphic designer, illustrator and visual artist. He graduated in Graphic Design from the Escola Superior de Disseny de les Illes Balears and holds a master’s degree in Motion Graphics from BAU Centre Universitari de Disseny in Barcelona.
He works professionally under the brand CAPFICO, developing projects involving graphic design, visual identity, branding and commercial illustration. His professional experience also extends to interior design and temporary installations.
His portfolio includes collaborations with the Consell de Mallorca, environmental organisation GOB and several local councils.
Among his recent projects are the visual identities created for Holy Week in Palma and the Sant Roc festivities in Porreres.
Alongside his design work, Garcia-Pujals teaches courses, workshops and masterclasses covering visual design, brand development, window dressing and creative processes at educational centres across the Balearic Islands.
The announcement of the winning artwork marks another stage in preparations for Dijous Bo 2026, an annual event that attracts thousands of visitors to Inca.