More than a hundred people attended the presentation of the candidacy of Talayotic Menorca as a UNESCO World Heritage Site, which took place at the Musée de l’Homme in Paris, as part of the exhibition ‘Piccaso and Prehistory’, which opened its doors on 8 February and can be visited in the French capital until 12 June.
The Fundación Fomento del Turismo de Menorca has organised this event together with the Spanish Tourism Office (OTS) in Paris, which is sponsoring the exhibition in the space located in the Palais de Chaillot, in the Place du Trocadéro, opposite the Eiffel Tower.
The director of Tourism Promotion of the Consell de Menorca, Laura Ruiz, and the advisor of the Paris OTS, María José Gómez, welcomed all the attendees to the event, most of them journalists, influencers and travel agents. Afterwards, a technical representative of the candidacy, which encompasses a total of 280 archaeological sites, explained the exceptional values of the monuments, which are a testimony to the island’s prehistoric culture, and the associated landscapes that maintain the spirit of Talayotic Menorca.
The event also served to publicise the island as a destination for experiences related to the natural environment, through the projection of the video of the new promotional campaign ‘Menorca, the island of small pleasures’, which includes real testimonies of tourists who explain the tourist attractions that Menorca has to offer. The island is a benchmark in sustainability and this is the result of a clear commitment to preserving and caring for the land. In this way, the fact that actions are being developed in one of the most important outbound markets helps to consolidate the message that Menorca offers its visitors tourism products that respect the environment and are available all year round.
At the end of the presentation, the FFTM offered attendees a sample of Menorcan gastronomy and a tasting of local products.
This promotional event took place at the same time that Menorca is once again participating in the Destination Nature Show, one of the European promotional events dedicated to nature, sport and alternative leisure, which is being held from yesterday until next Sunday at the Paris Expo Porte Versailles convention centre.
This is the thirty-eighth edition of this event, organised by Comexposium, the main organiser of trade fair events in France, which takes place in an exhibition space of 9,000 square metres and which last year was visited by around 70,500 people.
One of the FFTM’s strategic lines for 2023 is to publicise the tourist experiences and products that can be enjoyed 365 days a year in order to make progress in the redistribution of tourist flows. Promotional actions aimed at the French market are fundamental in this regard, bearing in mind that this is a tourist particularly interested in travelling in the months of April, May, September and October and that Menorca and Paris currently have a direct route all year round.
The French market is the third largest issuing market after domestic and British visitors. In fact, the forecast number of seats programmed from France this year is 20.2 per cent higher than in 2022.