Inmaculada Mut, manager of the Gisela clothing shop, brings us closer to Binissalem’s Shopping Night

Jul 15, 2023 | Current affairs, Featured, Interview, Revista Lloseta, Thursday Daily Bulletin, Tradition

Inmaculada Mut represents, like no other Binissalem shop, the maxim that brings tradition to modernity.
She has been running the Gisela clothing and accessories shop for six years, but three generations have passed through her establishment in its more than 70 years of existence. So we can affirm that we are in good hands when it comes to choosing our clothes and accessories.
Inmaculada Mut tells us how this Shopping Night will take place in Gisela.

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Inmaculada Mut

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Where does the name Gisela come from?

The shop was created by my grandmother. In the 1950s, there was a very famous porcelain doll called Gisela. In fact, the doll was the first doll known in Spain that was made of porcelain. This doll was the inspiration for the name of the shop which is still in use today, with more than 70 years of experience dressing our neighbours.

In our origins, we focused on children’s clothing, so the name of the shop, inspired by a famous doll, was a perfect choice.

Nowadays you can find a wide variety of women’s, men’s and children’s clothing and accessories. We also have a haberdashery section.

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How are you collaborating with the Binissalem Shopping Night which will take place on 15 July?

We will take clothes and accessories to the street. We will be open on the evening of Saturday 15th July. The opening hours will be extended, closing at 24:00 hours.

All this will be enlivened by a musical group and we will also have the chance to eat, as there will be a stop at a well-known establishment dedicated to the restoration of Binissalem.

At around 24:30 hours, a raffle will be held in the square for all the tickets of the people who have bought at the participating establishments on this Shopping Night.

Why does Inmaculada Mut, recommend us to visit Gisela?

We are a family business with great experience in knowing the tastes and needs of our customers and adapting them to the trends. That is why we can provide a very personalised service. Some of the most demanded services are to be able to make alterations and adjustments to the clothes, all from the same establishment. The accessories are also adapted to the tastes and trends, recommending those that best fit the chosen garments.

We put special care and affection into all our garments and accessories. We have the maxim that almost all our products are made in Spain. That is why we promote Spanish companies. Thus, 80% of our products come from Spanish companies, both for women’s and men’s creations.

Where can we find Gisela?

You can find us at Calle Bonaire 7, in Binissalem.
You can also call us on 687 053 966 and on social networks.
The email address where you can find us is